More visitors to your website
Morphing has been shown to be able to increase conversion and click-through rates in several published cases (e.g., Hauser et al., 2009 and 2014)
Individualization and Optimization.
Morphing helps to communicate with each user in the way that best fit his personal cognitive style, automatically.
Lower bounce rates on product pages
Understanding and learning
of how to use cognitive styles to communicate with its users in its website. Such skills are useful to optimize also other marketing action.
Morphing can be used to develop a continued learning program that can be transferred to other products and segments.